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5 Tips To Align Your Marketing With Your Website

Written: April 12, 2018   • 0 Comments

If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).

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The Key To A Successful Ad Campaign: A Successful Landing Page

Written: March 29, 2018   • 0 Comments

Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.

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5 Essential Qualities of Great Logo Design

Written: March 15, 2018   • 0 Comments

 

Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.

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How to Choose The Right Stock Photo

Written: February 15, 2018   • 0 Comments

Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.

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10 Web Design Trends To Watch In 2018

Written: January 25, 2018   • 0 Comments

We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.

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5 Fundamentals of Creating Engaging Website Content

Written: January 11, 2018   • 0 Comments

We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.

The big question is: with online writers submitting 85 million new posts to WordPress.com every month, how can you make your web content stand out from the rest?

The answer lies within the content you publish on your website. The more engaging your web content is—the more productive your website will be for your business. Read on to learn more about the five fundamentals of creating engaging web content that will boost your website’s performance and make it shine on the surface of a sea of competition. 

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How Effective Website Design Contributes To Your Business

Written: December 14, 2017   • 0 Comments

You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redid your site a couple years ago, maybe you wonder if a new website design would really develop your business? The answer is a resounding yes, and there are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

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4 important videos to make you a better marketing manager

Written: November 30, 2017   • 0 Comments

Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?

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7 Awesome Hubspot integrations to spice up your workflows

Written: November 16, 2017   • 0 Comments

Hubspot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with Hubspot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

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Which NFC team is your marketing medium?

Written: November 2, 2017   • 0 Comments

Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.

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