If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.
This may seem like a no-brainer, but the lead generation process often begins when a web-surfer stumbles upon your business’s website after using a search engine like Google or Bing.
After a person has clicked the link to your website, they are somewhere in the buyer's journey and should be considered a potential customer; this is where the skills of your web design team come in handy.
That first-click is like a blind date to your new website visitor and should be handled in an intriguing, yet gentle manner. If the visitor is willing to take the risk and visit your site, you will want to use a well-designed landing page to bring them further along in their buyer's journey—the next step in the lead generating process.
For more information on how to help searchers find your site, let us tell you about Search Engine Optimization (SEO)
Landing pages should be oriented to tell the website visitor all about one thing, and one thing only. For example: don't discuss ceiling fans and then randomly mention that air conditioners are also a good way to cool your home.
Remember that you are generating trust between your business and the prospect, and the more trust you establish early on in the buyer's journey, the more likely you are to close the sale. Landing pages are a great way to encourage your prospect to take action via a CTA, or call-to-action. More on these below...
Effective CTA's, or calls-to-action, are absolutely necessary when it comes to increasing lead conversion on your website. Without effective CTA's, your prospect would visit the site and become confused about the "next step" they are supposed to take. By using calls-to-action on your landing page you are giving your prospects very clear signals that in order to grow their knowledge base, they need to perform an action (like click a button) in order to do so.
Depending on your industry, CTA's can differ a lot. They could be centered around downloads: "click here to download the latest tool to help you improve your work-life balance," or they can be focused on simply collecting information for a personal followup, "Click here to schedule a call."
With an effective CTA, you facilitate trust-building again and you also become a "resource" for your prospect to visit in the future. That is your hope and dream! For your prospect to identify a problem and think, "Well, I know that YOUR COMPANY can help me fix this!"
These are great because of the "convenience factor." People can ask questions or start a dialogue whenever convenient for them, and it can be accessed from anywhere on your site.
Live chats are a great way to begin a dialogue with a curious person, people don't see them as intrusive or annoying provided that the live chat isn't popping up constantly asking them questions. Also, once you begin a dialogue you have begun personifying your business for a person and humanizing it, making it even more likely that they will return to your for answers.
Also referred to as “Smart CTA's", these options convert 202% better than commonly used, general versions of the same CTA. That means for every five customers you convert using a default CTA, you would convert fifteen when using a Smart CTA. These calls-to-action use specific, place-based verbiage in order to provide a more comfortable interaction by adapting the text.
These are just a few ways your company can increase lead conversion on your site, and there are many different ways and techniques of achieving this goal. Let's chat about ways that your company wants to increase its conversion rate today!
Austin Walker