Inbound Blog

5 Simple Ways to Define & Maintain Your Brand Voice


Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

Read more

How do you market an intangible product?


There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell them. It has volume, mass, and all that physics stuff.

Read more

Increasing Revenue Through the Buyer's Journey


If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.

Read more

5 Easy Ways to Increase Lead Conversion on Your Website


If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

Read more

Rank Higher within Search Results with Pillar Pages


Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

Read more

SEO: How to Use Your HubSpot Web Design as a Sales Tool


Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.

Read more

How to Succeed by Repurposing Blog Content


If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.

Read more

How the GDPR Will Affect Your Facebook Ads


If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.

Read more

Elements of a Successful Web Font


When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.

Read more

5 Tips to Align Your Marketing With Your Website


If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).

Read more

The Key to a Successful Ad Campaign: A Successful Landing Page


Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.

Read more

5 Essential Qualities of Great Logo Design


 

Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.

Read more

How to Choose the Right Stock Photo


Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.

Read more

10 Web Design Trends to Watch


We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.

Read more

5 Fundamentals of Creating Engaging Website Content


We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.

Read more

How Effective Website Design Contributes to Your Business


You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redesigned your site a couple years ago. Is a new website design something that will continue to better my business? Total website traffic keeps growing globally, and consumer behavior changes all the time, so designs and websites need to be updated often. There are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

Read more

4 Important Videos to Make You a Better Marketing Manager


Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?

Read more

7 Awesome HubSpot Integrations to Spice Up Your Workflows


HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

Read more

Which NFC Team Is Your Marketing Medium?


Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.

Read more

Marketing Automation: Why Just Loving Your Clients Works Better


Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.

Read more

Content Marketing is Evolving: Why You Shouldn't Be Scared


So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

Read more

Design an Experience


There was a time once when if you just had a website you were miles ahead of your competition, but that time has passed, a long, long, long time ago. It's no longer enough to have a just a website, you need to immerse your visitor in an experience, you need to leave an impression on your visitor, create an emotion and leave a memory. If you don't, you're just another website amongst millions of others.

Read more

4 Data Tools All Marketers Need in Their Tool Box


Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining have become a way to engage audiences in a more valuable way, and increase their attention.

Read more

10 Breakthrough Tools for Marketers Using Infographics and Design


You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.

Read more

How to Create the Perfect Email Marketing Campaign in HubSpot


Automated email marketing is worth the hassle, but don't get discouraged when your first email campaign isn't perfect at launch. I'll tell you why later. Don't worry, when putting together your first automated marketing  starting an email campaign, just know that it will not be perfect at launch. We'll tell you why later.

Read more

Why We Love Marketing Automation [and You Should Too]


Marketing Automation has been such a hot topic for the last decade. Giving companies the ability to market their business and develop new customers, all automatically, it's no secret why it works for them.

Read more

Create a custom Call-to-Action button in Powerpoint


This is a brief tutorial on how to create custom call-to-action buttons in Microsoft Powerpoint.

Under the Insert option on the top menu click the Shapes dropdown.  There are a ton of different shapes.  For this tutorial, we are choosing Rounded Rectangle which shows in the Recently Used as well as Rectangles.

Read more
Free Design Assessment