Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.
Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.
So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.
Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.
There was a time once when if you just had a website you were miles ahead of your competition, but that time has passed, a long, long, long time ago. It's no longer enough to have a just a website, you need to immerse your visitor in an experience, you need to leave an impression on your visitor, create an emotion and leave a memory. If you don't, you're just another website amongst millions of others.
Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining has become a way to engage audiences in a more valuable way, and increase their attention.
You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.