The Studio Blog

How Do You Market an Intangible Product?


There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell it. It has volume, mass, all that physics stuff.

Read more

5 Essential Qualities of Great Logo Design


 

Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.

Read more

How Effective Website Design Contributes to Your Business


You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redid your site a couple years ago, maybe you wonder if a new website design would really develop your business? The answer is a resounding yes, and there are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

Read more

7 Awesome HubSpot Integrations to Spice Up Your Workflows


HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

Read more

10 Breakthrough Tools for Marketers Using Infographics and Design


You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.

Read more
Free project quote