If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.
