If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.
Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.
When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.
Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.
Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.
Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.