The Studio Blog

When NOT to use HubSpot call to action buttons


We all want analytics on EVERYTHING - Views, Click Rate, Clicks, Submission Rate, Submissions. However, how do you determine the best practices for when to use HubSpot call to action buttons and when NOT to use HubSpot call to action buttons?

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Say Goodbye to the Inbound Funnel, and Hello to the HubSpot Flywheel


Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects. A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

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How HubSpot Automated Marketing Improves Your Funnel (and Your Life)


As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.

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How to Know HubSpot is Right for Your Client


{Insert a number here}, and chances are, there are more platforms available to provide to your clients than that. It's pretty great to live in a world where there is almost always a solution to the problem you have. Except when the problem is that you have too many solutions. So how do we choose?

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5 Simple Ways to Define & Maintain Your Brand Voice


Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

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How do you market an intangible product?


There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell it. It has volume, mass, all that physics stuff.

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5 Easy Ways to Increase Lead Conversion on Your Website


If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

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Rank Higher within Search Results with Pillar Pages


Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

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SEO: How to Use Your HubSpot Web Design as a Sales Tool


Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.

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How to Succeed by Repurposing Blog Content


If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.

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How the GDPR Will Affect Your Facebook Ads


If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.

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5 Tips to Align Your Marketing With Your Website


If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).

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5 Fundamentals of Creating Engaging Website Content


We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.

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4 Important Videos to Make You a Better Marketing Manager


Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?

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Which NFC Team Is Your Marketing Medium?


Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.

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Marketing Automation: Why Just Loving Your Clients Works Better


Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.

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Content Marketing is Evolving: Why You Shouldn't Be Scared


So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

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4 Data Tools All Marketers Need in Their Tool Box


Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining has become a way to engage audiences in a more valuable way, and increase their attention.

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How to Create the Perfect Email Campaign in HubSpot


Automated marketing is worth the hassle, but don't get discouraged when your first email campaign isn't perfect at launch. I'll tell you why later. Don't worry, when putting together your first automated marketing  starting an email campaign, just know that it will not be perfect at launch. I'll tell you why later.

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Why We Love Marketing Automation [and You Should Too]


Marketing Automation has been such a hot topic for the last decade. Giving companies the ability to market their business and develop new customers, all automatically, it's no secret why it works for them.

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